The Google & YouTube app helps automatically send important events and parameters for Google tags. These events and parameters are mapped from Shopify's standard events.
Google tag event parameters:
page_view
The page_view event logs an instance where a customer visited a
page. When the listener for page_viewed events is invoked, it will
look up the Destination IDs associated with the gtag event name
page_view in the settings object.
Parameters
| Google tag event parameter |
|---|
page_path |
page_title |
page_location |
view_item
The view_item event logs an instance where a customer visited a
product details page. When the listener for product_viewed events
is invoked, it will look up the Destination IDs associated with the gtag event
name view_item in the settings object.
Parameters
| Google tag event parameter |
|---|
ecomm_prodid[] |
ecomm_totalvalue |
ecomm_pagetype |
items |
add_to_cart
The add_to_cart event logs an instance where a customer adds a
product to their cart. When the listener for product_added_to_cart
events is invoked, it will look up the Destination IDs associated with the
gtag event name add_to_cart in the settings object.
Parameters
| Google tag event parameter |
|---|
ecomm_prodid[] |
ecomm_totalvalue |
ecomm_pagetype |
value |
currency
|
id |
name |
brand |
category |
price |
quantity |
variant |
purchase
The purchase event logs when a visitor completes a purchase. When the listener
for checkout_completed events is invoked, it will look up the
Destination IDs associated with the gtag event name purchase in the settings
object.
Starting April 24, 2025, purchase values reported by Google tags loaded through the Google & YouTube app on Shopify have been updated to take discounts into account (i.e. value = subtotal - discounts).
Parameters
| Google tag event parameter |
|---|
new_customer
|
transaction_id |
value
|
currency
|
tax |
shipping |
id |
name |
brand |
category |
coupon |
price |
quantity |
variant |
begin_checkout
The begin_checkout event logs an instance of a customer starting the checkout
process When the listener for checkout_started events is invoked,
it will look up the Destination IDs associated with the gtag event name
begin_checkout in the settings object.
Starting April 24, 2025, begin_checkout values reported by Google tags loaded
through the Google & YouTube app on Shopify have been updated to take discounts
into account (i.e. value = subtotal - discounts).
Parameters
| Google tag event parameter |
|---|
ecomm_prodid[] |
ecomm_totalvalue |
ecomm_pagetype |
value
|
currency |
coupon |
id |
name |
brand |
category |
coupon |
price |
quantity |
variant |
search
The search event logs an instance where a customer performed a search on the
storefront. When the listener for search_submitted events is
invoked, it will look up the Destination IDs associated with the gtag event
name search in the settings object.
Parameters
| Google tag event parameter |
|---|
search_term |
add_payment_info
The add_payment_info event logs an instance of a customer submitting their
payment information. When the listener for payment_info_submitted events is
invoked, it will look up the Destination IDs associated with the gtag event
name add_payment_info in the settings object.
Parameters
| Google tag event parameter |
|---|
currency |
total |