Discover Merchant API

Merchant API is a new, simplified API designed to help you manage your Merchant Center accounts and showcase your products with ease. Merchant API is currently in beta. We are continuously developing new functionalities. Stay tuned for more updates.
Learn about Merchant API beta.
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Get the latest announcements on new features, bug fixes, and releases.
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Quickly set up your Merchant API access to programmatically upload products and efficiently manage your business.
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Migrate from Content API

Compare with the Content API for Shopping and learn how you can migrate to the Merchant API.
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Learn how to programmatically create and manage merchant accounts, users, and sub-accounts.
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Learn how to upload and manage your products programmatically using the Merchant API.
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Learn how to create and manage online return policies for your products.
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Learn how to programmatically create and update your data sources that let you insert products.
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Add, update and remove in-store or regional inventories for your products.
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Learn how to upload your local product inventory feed using the Merchant API.
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Learn how to showcase special offers for products you sell on Google.
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Learn about your products, their performance, and their competitive environment on Google.
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Learn how to manage the conversion sources for your merchant account.
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Learn how to retrieve and update your participation in all available shopping programs.
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Learn how to leverage the power of generative AI using Product Studio API.
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Learn how to send multiple Merchant API requests at once.
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Learn how to enable API diagnostics in Merchant Center to monitor and analyze Merchant API usage.
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Give feedback on the Merchant API, documentation, client libraries or code samples.
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